In which route to persuasion is the message content influenced by the strength and quality of the arguments?

Question

Quizplus · Accepted Answer

The central route to persuasion involves the receiver critically evaluating the arguments presented in the message, focusing on the strength and quality of those arguments. This contrasts with the peripheral route, where persuasion is based more on superficial cues rather than the content of the message.

In Which Route to Persuasion Is the Message Content Influenced