According to the elaboration likelihood model,when unable or unwilling to analyze a message,individuals may take the ____ route to persuasion.

Question

Quizplus · Accepted Answer

The elaboration likelihood model suggests that when individuals are unable or unwilling to analyze a message thoroughly, they are more likely to be influenced by peripheral cues rather than engaging in a detailed evaluation of the argument's content, which characterizes the peripheral route to persuasion.

According to the Elaboration Likelihood Model,when Unable or Unwilling to Analyze