Physically attractive people and funny people are often found in television commercials trying to convince the audience to buy their products.The advertisers use these types of people to sell their products probably because they think that their audience is often taking the ____ to persuasion when watching these commercials.

Question

Quizplus · Accepted Answer

The peripheral route to persuasion involves being persuaded in a manner that is not based on the arguments or the message content, but on external cues such as the attractiveness or likability of the source. In this context, using physically attractive or funny people in commercials is a strategy that aligns with the peripheral route, as it relies on these external cues rather than the strength of the argument or product features to persuade the audience.

Physically Attractive People and Funny People Are Often Found in Television