Research indicates that iconic memory lasts no more than four-tenths of a second;however,the ____ the visual image,the ____ it fades.

Question

Quizplus · Accepted Answer

Research in psychology suggests that the more vivid or brighter a visual stimulus is, the longer it tends to linger in iconic memory before fading. Iconic memory refers to the very brief (less than a second) memory of an image or visual stimulus after the stimulus itself has ceased. Brighter images are more vivid and thus can be retained slightly longer in this form of sensory memory.

Research Indicates That Iconic Memory Lasts No More Than Four-Tenths