Vitamix,a producer of high quality blenders which has a seasonal demand,sells the product through in-store demonstrations at other retail partner stores during the holiday season.During the rest of the year,they use company-owned stores and their online website to sell the product.The company is using a practice called
A)channel management.
B)counterseasonal production.
C)product phasing.
D)product churn.

Question

Quizplus · Accepted Answer

Vitamix is using channel management, which involves selecting and managing the channels through which their product is sold to reach customers effectively. By using different sales channels (in-store demonstrations, company-owned stores, and an online website) at different times of the year, they are adapting their strategy to meet seasonal demand effectively.

Vitamix,a Producer of High Quality Blenders Which Has a Seasonal