The Chapter 1 Opening Case illustrates that while Borders was able to achieve strategic competitiveness, it did not achieve above-average returns because of conditions beyond the control of of its top management.

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The Chapter 1 Opening Case actually illustrates that Borders ultimately failed to achieve strategic competitiveness and sustainable competitive advantage, leading to its eventual bankruptcy. This was due to a combination of internal factors such as poor strategic decisions and failing to adapt to changing market conditions, and external factors including the rise of e-books and online retailers like Amazon. Therefore, it did not achieve above-average returns, but this was not solely due to factors beyond its top management's control.

The Chapter 1 Opening Case Illustrates That While Borders Was