Which of the following is NOT a reputational resource?
A) Customer opinion that the firm's product are high quality.
B) Employees viewing the firm as a terrible place to work.
C) Suppliers' opinion that the firm pays its bills in a timely manner.
D) Customer opinion that using the firm's product makes them attractive.

Question

Quizplus · Accepted Answer

Employees viewing the firm as a terrible place to work is not a reputational resource. It would be a negative aspect of the firm's reputation, rather than a positive aspect. A reputational resource is a positive aspect of a firm's reputation that can be leveraged for competitive advantage. Choices A, C, and D are all examples of reputational resources because they indicate positive opinions held by customers or suppliers that could enhance the firm's reputation.

Which of the Following Is NOT a Reputational Resource