Firms implementing cost leadership strategies often sell no-frills standardized goods or services (but with competitive levels of differentation) to the industry's most typical customers.

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Firms implementing a cost leadership strategy aim to offer the same or similar goods or services at a lower cost than their competitors. This often involves selling standardized products to typical or price-sensitive customers, but may also include some level of differentiation to remain competitive.

Firms Implementing Cost Leadership Strategies Often Sell No-Frills Standardized Goods