Amazon has built capabilities around Internet technology and e-commerce to facilitate information exchanges with its customers in a cost effective manner. This represents which of the three service dimension?
A) Reach
B) Richness
C) Affiliation
D) None of the these

Question

Quizplus · Accepted Answer

The richness dimension refers to the amount of information that can be transmitted in a communication. Amazon's use of internet technology and e-commerce allows for a high level of information exchange, indicating a high level of richness.

Amazon Has Built Capabilities Around Internet Technology and E-Commerce to Facilitate