Before the firm decides what products to offer and what benefits and features they will have, the firm must decide all the following questions EXCEPT:
A) who the firm should serve.
B) when the customer's needs should be satisfied.
C) what needs the firm should satisfy.
D) what core competencies are needed to satisfy customer needs.

Question

Quizplus · Accepted Answer

The given options cover the key elements of marketing strategy: identifying the target market (A), determining customer needs (C), and establishing core competencies (D). The only option that falls outside of these categories is B, which does not directly relate to product development or marketing strategy.

Before the Firm Decides What Products to Offer and What