The analysis of the activity map of a successful company such as Southwest Airlines emphasizes how
A)the organizational culture of Southwest Airlines is the key to the success of the organization.
B)understanding of the profit pool in an industry indicates to companies where above-average returns can be earned.
C)it is hard for rivals to match a configuration of integrated activities than to imitate a single activity.
D)the primary and support activities of a successful company capture value all along the value chain.

Question

Quizplus · Accepted Answer

Southwest Airlines' success is attributed to its unique configuration of integrated activities, which is difficult for competitors to replicate, providing a competitive advantage.

The Analysis of the Activity Map of a Successful Company