All of the following are considered generic business-level strategies EXCEPT:
A) product diversification.
B) cost leadership.
C) focused differentiation.
D) integrated cost leadership/differentiation.

Question

Quizplus · Accepted Answer

Product diversification is not a generic business-level strategy; it is a corporate-level strategy. Generic business-level strategies typically include cost leadership, differentiation, and focus strategies.

All of the Following Are Considered Generic Business-Level Strategies EXCEPT