The focused differentiation strategy differs from the differentiation strategy in that:
A) the focused differentiators have a broader competitive scope.
B) the value-creating activities of focused differentiators are more constrained.
C) focused differentiators target a narrower customer market.
D) there are fewer risks with the focused differentiation strategy.

Question

Quizplus · Accepted Answer

Focused differentiation strategy targets a narrower customer market by offering unique features that fulfill the specific needs of a particular segment, unlike a general differentiation strategy which targets a broader market.

The Focused Differentiation Strategy Differs from the Differentiation Strategy in That