The Monteleone Company pays large fees to a highly recognizable, prestigious individual to be the spokesperson for the company's products, luxury private jets. Monteleone is probably following the:
A) focused cost leadership strategy.
B) focused differentiation strategy.
C) integrated cost leadership/differentiation strategy.
D) total quality strategy.

Question

Quizplus · Accepted Answer

The use of a highly recognizable and prestigious individual as a spokesperson for luxury private jets indicates that Monteleone is likely following a focused differentiation strategy, which focuses on creating unique and highly desirable products or services that are targeted at a specific segment of the market. By using a well-known spokesperson, Monteleone is likely trying to create a strong brand image and appeal to affluent customers who are interested in luxury and exclusivity.

The Monteleone Company Pays Large Fees to a Highly Recognizable