The risks of a focus strategy include:
A) a competitor's ability to use its core competencies to out-focus the focuser by serving an even more narrowly defined segment.
B) a competitor's ability to use its core competencies to out-focus the focuser by serving an even more broadly defined segment.
C) decisions by industry-wide competitors to use their resources to serve a wider range of customers' needs than the focuser has been serving.
D) decisions by focused competitors to use their resources to serve a wider range of customers' needs.

Question

Quizplus · Accepted Answer

A focus strategy can be risky if a competitor is able to serve an even more narrowly defined segment, effectively out-focusing the original focuser.

The Risks of a Focus Strategy Include