In general, small firms are more likely than large firms to launch competitive actions and tend to do it more quickly.

Question

Quizplus · Accepted Answer

Small firms are often less constrained by bureaucracy and have a greater sense of urgency in responding to market opportunities or threats, which can lead to more rapid and aggressive competitive actions. Large firms, on the other hand, may be more cautious and deliberate in their decision-making due to their size and complexity.

In General, Small Firms Are More Likely Than Large Firms