A firm can expect that every launch of a successful new product will be followed by a counterattack by competitors, even in a slow-cycle market.

Question

Quizplus · Accepted Answer

This is true. Competitors will often try to imitate or come up with their own versions of a successful new product in order to compete in the market. This applies even in slow-cycle markets where innovation and product launches are relatively infrequent.

A Firm Can Expect That Every Launch of a Successful