The Publicis Groupe (Chapter 6 Strategic Focus) uses the digital technology from its digital business to enhance the advertising products in its advertising group. This sharing of activities is characteristic of the _____________ diversification strategy.
A) related constrained
B) related linked
C) unrelated
D) dominant

Question

Quizplus · Accepted Answer

The sharing of digital technology between the digital business and advertising group of Publicis Groupe implies a related constrained diversification strategy. This strategy involves expanding into related products or markets that share similarities and synergies with the existing business. In this case, the digital technology enhances the advertising products, which are already in the portfolio. This allows for leveraging existing capabilities and resources and reducing risks associated with venturing into new and unrelated areas.

The Publicis Groupe (Chapter 6 Strategic Focus) Uses the Digital