Although Bob's Outdoor Retailer competes directly with nearby supercenters,managers at Bob's are confident that individuals within a ten-mile radius of the business will be loyal customers.These managers are establishing a target market based on

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The managers are focusing on customers within a specific ten-mile radius, which is a geographic location-based target market strategy.

Although Bob's Outdoor Retailer Competes Directly with Nearby Supercenters,managers at Bob's