Winston,a television satellite company manager,decides to drop a brief questionnaire in the monthly bill sent out to all satellite customers,in an effort to find out if they are satisfied with the level of service from the company and to learn how they found out about the service.This is an example of which tool for measuring advertising effectiveness?

Question

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This is an example of statement questionnaires, where feedback is collected through questions included in billing statements to assess customer satisfaction and gather information.

Winston,a Television Satellite Company Manager,decides to Drop a Brief Questionnaire