There are two basic types of customer needs; those that customers can describe and those that customers have without realizing it.

Name: There are two basic types of customer needs; those that customers can describe and those that customers have without realizing it.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Customers can express some needs directly based on their experiences and expectations, while other needs may be latent or unarticulated, emerging from deeper, unexpressed desires or problems they are not consciously aware of.

There Are Two Basic Types of Customer Needs; Those That