In the Competitive Advantage: Innovation and Sustainability titled "Sometimes the Best Marketing strategy is a Good Defense," the point is made that not all customers are created equal.Customers are classified by their ____ and ____.

Question

Quizplus · Accepted Answer

Customers are classified by their value to the company and their vulnerability to competitors, which helps in strategizing marketing efforts effectively.

In the Competitive Advantage: Innovation and Sustainability Titled "Sometimes the Best