McDonald's operates through a franchising system wherein the head office uses strategic and financial controls to ensure that the franchises are creating the greatest possible value. This is an example of a(an):
A) worldwide product divisional structure.
B) strategic network.
C) SBU multidivisional structure.
D) simple structure.

Question

Quizplus · Accepted Answer

A strategic network involves a central organization (like McDonald's head office) coordinating and controlling a network of independent entities (franchises) to create value.

McDonald's Operates Through a Franchising System Wherein the Head Office