R&D in an organization and creative employees need to become less concerned about secrecy and more involved in intensive collaboration with external parties to be successful when it comes to
A)creative deviance.
B)diffusion.
C)creativity.
D)open innovation.
E)process innovations.

Question

Quizplus · Accepted Answer

Open innovation emphasizes the importance of extensive collaboration with external parties, including sharing and utilizing external ideas and paths to market, alongside internal ideas and paths. This approach contrasts with traditional, secrecy-focused R&D processes, advocating for a more open and collaborative innovation strategy.

R&D in an Organization and Creative Employees Need to Become