To be successful, open innovation requires an identity shift by in-house R&D and creative employees.

Question

Quizplus · Accepted Answer

Open innovation challenges the traditional, closed model of innovation by incorporating external ideas and paths to market. This requires in-house R&D and creative employees to shift their identity from being the sole source of innovation to collaborators who integrate external and internal ideas, which is a significant change in perspective and approach.

To Be Successful, Open Innovation Requires an Identity Shift by In-House