When the consequences of an innovation are more visible, diffusion will be more likely to occur.What is this called?
A)Relative advantage
B)Compatibility
C)Complexity
D)Trialability
E)Observability

Question

Quizplus · Accepted Answer

Observability refers to the degree to which the results of an innovation are visible to others. The more observable the outcomes of an innovation are, the more likely it is that the innovation will be adopted by others.

When the Consequences of an Innovation Are More Visible, Diffusion