Sales at the Smelly Cheese Company had been down all year.Management met to try and identify the problem.The marketing manager was convinced that the problem was the result of poor marketing.The manager of human resources believed the problem was due to the lack of employee motivation.What is the difficulty they are having?
A)Perceptual defence
B)Problem defined in terms of solution
C)Problem diagnosed in terms of symptoms
D)Problem defined in terms of functional specialty
E)Too little information

Question

Quizplus · Accepted Answer

The difficulty they are having is that each manager is defining the problem from the perspective of their own functional area or specialty. The marketing manager sees it as a marketing issue, while the human resources manager views it as a motivation issue.

Sales at the Smelly Cheese Company Had Been Down All