When people frame the alternatives as a choice between gains, they tend to make conservative decisions.

Name: When people frame the alternatives as a choice between gains, they tend to make conservative decisions.
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Quizplus · Accepted Answer

This phenomenon is explained by prospect theory, which suggests that when people are presented with options framed as gains, they are more likely to choose the option that seems less risky or more certain, hence making conservative decisions.

When People Frame the Alternatives as a Choice Between Gains