Escalation of commitment
A)involves committing more and more resources to a failing course of action.
B)illustrates how decision makers often ignore sunk costs.
C)only occurs when the decision maker is responsible for beginning a course of action.
D)runs counter to the general tendency for decision makers to try to justify their actions.
E)is the most common outcome of information overload.

Question

Quizplus · Accepted Answer

Escalation of commitment refers to the tendency to continue investing in a failing course of action, often due to the desire to justify previous investments, rather than ignoring sunk costs.

Escalation of Commitment