Escalation of commitment to a failing course of action
A)only occurs if the decision maker was personally responsible for the initial loss.
B)shows how people may treat sunk costs improperly.
C)is what defines the occurrence of a risky shift.
D)is the most common outcome of information overload.
E)only occurs in highly competitive situations.

Question

Quizplus · Accepted Answer

Escalation of commitment to a failing course of action often involves treating sunk costs improperly, as individuals continue investing in a losing proposition due to the resources already committed, rather than evaluating the decision purely on its future merits.

Escalation of Commitment to a Failing Course of Action