What is the goal of employer branding?
A) To promote a clear and consistent image of the positive and distinctive features of an organization as a good corporate citizen
B) To promote a clear and consistent image of the positive and distinctive features of an organization as an employer
C) To promote a clear and consistent image of the positive and distinctive features of an organization as a member of the community
D) To promote a clear and consistent image of the positive and distinctive features of an organization to its customers
E) To promote a clear and consistent image of the positive and distinctive features of an organization's products and services
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