Sarah sees her childhood friend, Brett, only during holidays once or twice a year.She sees her colleague, Ashton, almost every day as they commute to work together.Although Brett and Ashton are quite similar in terms of temperament and likes and dislikes, Sarah likes Ashton more than Brett.Which of the following explains this phenomenon?

Question

Quizplus · Accepted Answer

The mere-exposure effect suggests that people tend to develop a preference for things or people they are more frequently exposed to. Sarah sees Ashton almost every day, which likely increases her liking for him compared to Brett, whom she sees less often.

Sarah Sees Her Childhood Friend, Brett, Only During Holidays Once