What are three factors that explain why people conform?

Question

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Normative social influence, informational social influence, and reference groups are three key factors that explain why people conform. Normative social influence involves conforming to be liked or accepted by others, informational social influence occurs when people conform because they believe others are correct in their judgments, and reference groups are groups that individuals admire and identify with, and thus are influenced by in terms of conforming to their norms and values.

What Are Three Factors That Explain Why People Conform