This media theory contrasts the others in one major way;it suggests the viewers have control and will attend to the media for their own purposes.
A)media richness theory
B)social network analysis
C)uses and gratifications
D)diffusion of innovations

Question

Quizplus · Accepted Answer

Uses and gratifications theory posits that audiences actively choose and use media to satisfy their own needs and desires, emphasizing viewer control.

This Media Theory Contrasts the Others in One Major Way;it