Toyota offers to plant five trees in the name of a Toyota owner as long as the owner provides Toyota with his or her e-mail address.Toyota will use the e-mail address to continue to solicit the owner and send advertisements.Which peripheral tactic is being used?

Question

Quizplus · Accepted Answer

Toyota is using the tactic of reciprocity by offering to plant trees in exchange for the owner's email address, creating a sense of obligation to reciprocate by providing their contact information.

Toyota Offers to Plant Five Trees in the Name of a Toyota