The main drawback of the BCG and McKinsey-GE Spotlight matrices is the subjectivity of the analysis.

Question

Quizplus · Accepted Answer

Both matrices rely on subjective inputs such as market growth rate and market share, which can be influenced by a variety of external factors such as industry dynamics, competitive landscape, and changes in consumer behavior. This subjectivity can lead to different interpretations and conclusions, making it important for analysts to exercise sound judgment and scrutiny when using these matrices as decision-making tools.

The Main Drawback of the BCG and McKinsey-GE Spotlight Matrices