A business unit with low relative market share and low industry growth rate is referred to as a

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A business unit with low relative market share and low industry growth rate is referred to as a "dog." Dogs have low market share and operate in slow-growing markets, which means they are not generating enough cash flow to maintain their position in the market. Therefore, dogs are generally considered unattractive investments and usually require investment reduction or repositioning.

A Business Unit with Low Relative Market Share and Low