The ________ approach is one in which the strategies are basically the same in all countries in which the organization does business.
A) transnational
B) multidomestic
C) global
D) country-specific
E) ethnocentric

Question

Quizplus · Accepted Answer

In a global approach, the organization maintains a standardized product or service offering and marketing strategy across all of its markets. This is in contrast to a multidomestic approach, in which the organization customizes its offering and strategy to suit each individual country, and a transnational approach, which seeks to balance global standardization with local responsiveness. Country-specific and ethnocentric approaches are not commonly used in modern international business strategies.

The ________ Approach Is One in Which the Strategies Are