Anheuser-Busch InBev uses a ________ strategy in foreign markets.
A) franchising
B) sourcing
C) importing
D) licensing
E) None of the answer choices is correct.

Question

Quizplus · Accepted Answer

Anheuser-Busch InBev uses a licensing strategy in foreign markets. This entails allowing another company in the foreign market to use its brand and sell its products in exchange for royalties or other fees. This allows Anheuser-Busch InBev to expand its presence in new markets without having to invest in its own production facilities or marketing efforts.

Anheuser-Busch InBev Uses a ________ Strategy in Foreign Markets