Many consumer product companies that compete in the global market organize themselves as a ________ because they must adapt their products to meet the needs of local markets.
A) global company
B) multidomestic corporation
C) transnational organization
D) borderless organization
E) None of the answer choices is correct.

Question

Quizplus · Accepted Answer

A multidomestic corporation organizes itself to be sensitive to local market conditions and adapts products to meet those needs. This is in contrast to a global company, which operates as if the entire world were a single entity with universal needs and wants. A transnational organization combines elements of both, with a global view of business but also the ability to adapt to local markets. A borderless organization refers to a company that operates without boundaries or borders, which is not specifically related to adapting products to meet local market needs.

Many Consumer Product Companies That Compete in the Global Market