Mulcahy believes that in the skincare industry, local responsiveness is important because significant country-to-country differences exist. She is suggesting a ________ approach.
A) global
B) ethnocentric
C) regiocentric
D) multicountry
E) regional
Correct Answer:
Verified
Q36: Because they entail minimal investment and risk,
Q37: One type of MNC is a
A) multidomestic
Q38: _ is primarily used by manufacturing companies.
A)
Q39: _ is primarily used by service organizations.
A)
Q40: Setting up a(n)_ involves directly investing in
Q42: Explain the key differences between a multidomestic
Q43: _ treat the world market as an
Q44: What are the important potential advantages of
Q45: When Frito-Lay (a division of PepsiCo)markets a
Q46: As a manufacturing company, CCP should probably
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