One of the Early Characteristics or Rationale of a Successful

One of the early characteristics or rationale of a successful business plan is to:

A) develop a profile of potential customers and market needs.
B) demonstrate a clear and compelling vision that creates excitement and commitment.
C) unearth the key ingredient of the business that will attract millions of customers.
D) reveal the entrepreneur's background and role in the company.
E) provide essential information about funding received so far.