Small businesses and entrepreneurial ventures are the driving force of change in the process of
A) market positioning.
B) strategic positioning.
C) creative destruction.
D) competitor interrelationships.
E) cause-related marketing.

Question

Quizplus · Accepted Answer

Creative destruction refers to the process by which new innovations and ideas replace established businesses and market structures. Small businesses and entrepreneurial ventures are often the ones bringing about these new innovations and disrupting the status quo, making them the driving force of change in the process of creative destruction.

Small Businesses and Entrepreneurial Ventures Are the Driving Force of Change