When Choosing the Best Channel for Your Message, You Should

When choosing the best channel for your message, you should consider the importance of the message; the amount and speed of feedback and interactivity required; the necessity of a permanent record; the cost of the channel; the degree of formality desired; and the confidentiality and sensitivity of the message. What other factor should you consider?

A) the receiver's preference and level of expertise
B) the ability of the channel to showcase your technical expertise
C) your own communication channel preferences
D) the ability of the channel to make your company look cutting edge