A Canadian sales team offended a group of Peruvian businesspeople by starting its sales presentation without first engaging in informal conversation as expected in the Peruvian culture. The communication barrier in this instance could be attributed to which of the following?

Question

Quizplus · Accepted Answer

The communication barrier is due to a failure to recognize different frames of reference, as the Canadian team did not understand the cultural expectation of informal conversation in Peru.

A Canadian Sales Team Offended a Group of Peruvian Businesspeople