Alisha is writing a sales message to advertise the year's newest high-end vehicle on the lot. In the letter she mentions Bluetooth connectivity, all leather interior, and a celebrity endorsement of the vehicle. Which of the following types of appeal is Alisha using?

Question

Quizplus · Accepted Answer

Alisha is using an emotional appeal by highlighting features like all leather interior and a celebrity endorsement, which are designed to evoke desire and admiration rather than focusing on practical or logical reasons.

Alisha Is Writing a Sales Message to Advertise the Year's