Tyler has ended a sales message with the sentence Book your flight by May 15 to receive one hotel night free. What technique is he using to motivate action?

Name: Tyler has ended a sales message with the sentence Book your flight by May 15 to receive one hotel night free. What technique is he using to motivate action?
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Question

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The sentence sets a deadline by specifying a date (May 15) by which the action (booking a flight) must be completed to receive the offer (one hotel night free).

Tyler Has Ended a Sales Message with the Sentence Book