From Blumer's point of view, the fundamental process underlying crowd behaviour is social contagion.

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Blumer's theory of collective behavior emphasizes the role of social contagion in the spread of collective behavior. Social contagion refers to the process by which individuals adopt the beliefs, attitudes, and behaviors of others in their social environment. Blumer argued that social contagion is a key factor in the development of crowds and other forms of collective behavior.

From Blumer's Point of View, the Fundamental Process Underlying Crowd