Col-For, an Italian beverage company, prides itself on its corporate culture that it has developed over a twenty-year period and believes it is a key to its competitive advantage. What staffing policy will the company likely follow if it expands to Germany?
A) eurocentric
B) ethnocentric
C) polycentric
D) geocentric
E) transnational

Question

Quizplus · Accepted Answer

An ethnocentric staffing policy is likely because the company values its established corporate culture and may prefer to transfer its home-country managers to maintain that culture in the new location.

Col-For, an Italian Beverage Company, Prides Itself on Its Corporate