Borsh Lawn Products, a German Manufacturer, Did Not Succeed in Its

Borsh Lawn Products, a German manufacturer, did not succeed in its international ventures because it used its domestic marketing mix "as-is" in foreign markets. This failure to understand host-country cultural differences that require different approaches to marketing and management is referred to as

A) cultural parity.
B) cultural myopia.
C) power distance.
D) cultural toughness.
E) cultural polarization.